Wedding makeup artist Austin is a vibrant and dynamic field, offering brides a chance to create their perfect look for their special day. From the classic elegance of a natural palette to the dramatic allure of a bold and glamorous style, Austin artists excel at crafting looks that perfectly complement each bride’s unique beauty and personality. Discover a treasure trove of talent, expertise, and artistry that transforms visions into reality.
This guide explores the diverse landscape of wedding makeup artistry in Austin, delving into the services offered, pricing models, and the crucial steps in finding the perfect artist to bring your vision to life. Navigating the options and choosing the right artist can feel overwhelming, but this resource simplifies the process, ensuring you find the ideal match to enhance your special day.
Let’s embark on this journey together, finding the perfect makeup artist for your Austin wedding.
Overview of Wedding Makeup Artists in Austin
Austin’s vibrant wedding scene is a testament to the city’s unique charm. A thriving market of talented makeup artists caters to a diverse clientele, offering a range of services to make brides feel confident and beautiful on their special day. This overview explores the landscape of wedding makeup artistry in Austin, detailing the services, pricing, and styles available.The Austin wedding makeup artist market is highly competitive and diverse, reflecting the city’s creative energy and focus on personalization.
Artists range from established professionals to emerging talents, each bringing a unique style and approach to the craft. From subtle enhancements to dramatic transformations, the artistry is tailored to complement each bride’s individual beauty and personality.
Services Offered
Wedding makeup artists in Austin typically offer a comprehensive range of services beyond just applying makeup. This often includes consultations to understand the bride’s vision, trial sessions to refine the look, and on-site application during the wedding day. Some artists even provide hair styling or other related services to create a complete bridal package. The depth of services offered can vary significantly based on the artist’s specialization and experience.
Pricing Models
Pricing for wedding makeup services in Austin follows various models. Many artists charge by the hour, considering factors like travel time and the complexity of the application. Others offer packages that include consultations, trial sessions, and on-site services at a fixed price, which can be advantageous for brides looking for a clear and transparent cost structure. Additional fees may apply for extra services, such as travel outside of a certain radius.
Makeup Styles
Austin brides have a wide array of preferences, leading to a corresponding variety of makeup styles offered by the city’s makeup artists. From classic natural looks to dramatic and glamorous styles, artists specialize in creating unique looks that match the bride’s personality and the overall wedding theme. Vintage and bohemian styles are also quite popular, reflecting the city’s eclectic aesthetic.
Makeup Style and Price Ranges
| Makeup Style | Description | Estimated Price Range |
|---|---|---|
| Natural | Subtle enhancements, highlighting natural features, emphasizing a fresh and glowing complexion. | $150 – $350 |
| Dramatic | Bold and glamorous, using dramatic colors, strong eye makeup, and contouring to create a striking and unforgettable look. | $250 – $500+ |
| Vintage | Inspired by classic Hollywood or other historical eras, often featuring soft, romantic tones, subtle contouring, and defined eyebrows. | $200 – $450 |
| Bohemian | Free-spirited and effortless, often using natural tones, soft eyes, and a focus on enhancing the bride’s natural beauty with subtle details. | $180 – $400 |
Note: These are approximate price ranges, and actual costs may vary based on the artist’s experience, the complexity of the look, and additional services included.
Finding a Makeup Artist in Austin: Wedding Makeup Artist Austin
Unveiling your inner radiance on your wedding day requires a skilled and passionate makeup artist. Austin boasts a thriving community of talented makeup artists, each with their own unique style and approach. Finding the perfect match for your vision can be a delightful journey, but knowing where to start can be a bit like navigating a dazzling city.
This guide will equip you with the tools to find your dream artist.Locating a wedding makeup artist in Austin involves more than just a quick online search. It requires careful consideration, a discerning eye, and an understanding of the various avenues available to you. From meticulously crafted portfolios to glowing customer testimonials, this exploration will guide you toward a transformative experience.
Online Platforms for Finding Artists
Finding the right artist starts with the right online resources. Various platforms provide a curated selection of Austin makeup artists. These digital marketplaces often feature artist profiles, portfolios, and client testimonials, enabling you to get a feel for their style and capabilities.
- Wedding planning websites: Sites dedicated to wedding planning frequently include directories of vendors, such as makeup artists. These sites often feature artists with proven track records and a dedicated clientele.
- Makeup artist directories: These specialized directories focus exclusively on makeup artists, providing a dedicated space for artists to showcase their skills and attract clients.
- Freelance platforms: Freelance platforms offer a wide range of artists, and are a good place to discover a variety of skillsets and specialties.
- Social media: While not exclusively for finding artists, social media platforms like Instagram are crucial for discovering local talent.
Comparing Online Platforms
Different online platforms cater to varying needs and preferences. A structured comparison can help you select the most effective resource.
| Platform | Strengths | Weaknesses |
|---|---|---|
| Wedding planning websites | Wide selection of vendors, often vetted; facilitates a comprehensive wedding planning experience. | May not be exclusively focused on makeup artists, leading to a wider search. |
| Makeup artist directories | Focused solely on makeup artists, allowing for specialized searches and comparisons. | Might not be as comprehensive as wedding planning sites. |
| Freelance platforms | Large pool of artists; potentially diverse styles and pricing. | May require more filtering to find wedding-specific artists. |
| Social media | Direct engagement with artists; opportunity to see their work firsthand. | Finding specific artists or portfolios might be less structured. |
Social Media Presence of Austin Makeup Artists
Social media is a powerful tool for Austin makeup artists. Their online presence showcases their creativity, style, and engagement with their community.
- Instagram: A primary platform for showcasing high-quality images and videos of makeup artistry, and engaging with potential clients.
- Pinterest: A great platform for inspiration and a visualization of different makeup styles. Artists can use Pinterest to display their work and ideas.
- TikTok: A platform for short, engaging videos, potentially showcasing quick makeup tutorials or artist personality.
Criteria for Selecting a Wedding Makeup Artist
Choosing the right makeup artist for your wedding is a crucial step. Thorough evaluation of key criteria will help you select a professional.
- Portfolio: Reviewing a portfolio allows you to see the artist’s skill and style. Look for consistency in quality and style to ensure it aligns with your vision.
- Reviews and Testimonials: Past client feedback provides invaluable insight into the artist’s work ethic and professionalism.
- Experience: An experienced artist usually demonstrates a mastery of their craft, ensuring your look is flawlessly executed.
- Style: Choose an artist whose style resonates with your personal preferences. This is paramount to achieving the look you desire.
- Communication: Clear communication is essential for a smooth process. Ensure you feel comfortable discussing your vision and needs with the artist.
Identifying Reputable Makeup Artists in Austin
Recognizing reputable makeup artists in Austin requires due diligence. Consider these steps for a confident selection.
- Thorough Research: Investigate potential artists through various online platforms and social media channels. Seek out their portfolios, reviews, and testimonials.
- Check References: If possible, contact previous clients to gather firsthand insights and opinions.
- Professional Credentials: Confirm if the artist holds any relevant certifications or licenses. This can be a valuable indicator of their expertise.
- Consultation: Schedule a consultation to discuss your vision and get a feel for the artist’s communication style and understanding of your needs.
Services and Packages Offered
Finding the perfect wedding makeup artist is a crucial step in planning your big day. Beyond just a pretty face, your artist should understand your vision and create a look that reflects your unique personality and the overall aesthetic of your wedding. This often comes down to the specific packages they offer.A well-structured package not only saves you time and effort but also ensures a consistent quality of service, aligning with your needs and budget.
Different artists cater to diverse preferences, offering varying levels of service and customization.
Typical Packages
Understanding the range of packages available is key to finding the right fit. Most artists offer tiered packages to accommodate various budgets and needs. These packages typically include the makeup application itself, but can encompass a variety of additional services.
Package Examples
- Basic Package: This package often focuses on the essentials, providing makeup application for the bride only. It might include a consultation, a trial run, and a certain number of hours of service on the wedding day.
- Deluxe Package: This package goes beyond the basics, adding more elaborate services like airbrush makeup, hair styling for the bride, and potentially, hair styling for other members of the bridal party. Additional hours of service on the wedding day are also often included.
- Premium Package: These packages are designed for the bride and her entire bridal party. They include everything from extensive consultations, multiple trial runs, and specialized makeup application techniques for all individuals, to hair styling and other personalized touches.
Pricing and Additional Services
| Package | Price Range | Details |
|---|---|---|
| Basic | $300 – $500 | Makeup application for the bride, consultation, trial appointment. |
| Deluxe | $500 – $800 | Makeup and hair styling for the bride, possible airbrush makeup, consultation, trial appointment, additional hours of service. |
| Premium | $800+ | Makeup and hair styling for the bride and bridal party, specialized makeup techniques, extensive consultations, multiple trial appointments, additional hours of service. |
This table provides a general guideline. Actual pricing will vary depending on the artist’s experience, location, and specific services offered.
Trial Appointments and Consultations
Trial appointments are highly recommended. They allow you to see the makeup artist’s work firsthand, discuss your vision, and fine-tune your look before the big day. This personalized touch ensures you’re completely satisfied with the final outcome. A consultation also gives you the opportunity to discuss your desired look and any specific concerns.
Hair Styling and Airbrush Makeup
Many artists offer hair styling as an add-on to their makeup packages. This is a great way to create a cohesive look for the entire bridal party. Airbrush makeup is also a popular choice, offering a smooth, flawless finish that lasts all day.
Unique and Specialized Packages
Some Austin wedding makeup artists offer specialized packages catering to specific needs. For instance, a package focused on natural, minimalist looks might appeal to brides who prefer a more understated aesthetic. Packages tailored to specific wedding themes, like a rustic or vintage style, can enhance the overall visual harmony. There might also be packages for plus-size brides or those with specific skin concerns.
Makeup Artist Portfolios and Reviews
Your dream wedding day deserves a flawless look, and a skilled makeup artist can make that happen. A crucial part of choosing the right artist is evaluating their portfolio and understanding their client feedback. This allows you to see their artistry firsthand and gain insight into their approach.A strong portfolio acts as a visual testament to a makeup artist’s abilities.
It showcases their versatility, attention to detail, and artistic eye. This is your opportunity to see examples of their work and get a feel for their style.
Portfolio Analysis
A comprehensive portfolio is more than just a collection of pretty pictures. It demonstrates the artist’s range and creativity. A well-crafted portfolio should include a variety of styles and looks, from natural and subtle to dramatic and glamorous. This diversity helps you determine if the artist’s aesthetic aligns with your vision. High-quality images are essential.
Blurry or poorly lit photos detract from the artist’s work and may not accurately represent their skills. The images should clearly showcase the final result, highlighting the transformation and artistry. Ideally, a portfolio will also include images of diverse clients. This demonstrates the artist’s ability to work with different skin tones, features, and personalities. It assures you that they can capture the unique beauty of you and your wedding party.
Review Analysis
Client reviews are invaluable. They provide a real-world perspective on the artist’s work and service. Analyzing reviews allows you to understand the makeup artist’s strengths and potential areas for improvement. Read the reviews carefully, focusing on recurring themes and patterns. Do clients frequently mention the artist’s ability to listen to their needs?
Are there any consistent compliments regarding their professionalism or communication skills? Positive comments on the artist’s speed and efficiency are also crucial, as wedding days are busy. Look for any complaints about common issues, such as allergies or time management. By paying close attention to these details, you can identify potential red flags or reassuring trends.
Portfolio Comparison
| Makeup Artist | Portfolio Strengths | Portfolio Weaknesses | Client Reviews |
|---|---|---|---|
| Artist A | Excellent variety of styles, high-quality images, diverse client base, clear before-and-after shots. | Limited information on specific techniques used, minimal mention of artistic inspiration | Positive reviews emphasizing attention to detail, excellent communication, and flawless execution. |
| Artist B | Stunning bridal looks, clear focus on specific styles, artistic vision is apparent. | Few examples of everyday makeup, potentially limited versatility | Positive feedback on artistry and creativity, but some comments on slightly slower-than-expected service times. |
| Artist C | Strong portfolio showcasing multiple ethnicities, focus on natural looks, diverse clients. | Limited representation of dramatic looks, few images of complex makeup applications. | Positive reviews emphasizing the artist’s ability to create natural beauty. |
This table provides a basic framework for comparing different makeup artists’ portfolios. Consider the specific details and trends that you see within each artist’s work. Look for specific styles and features that resonate with your aesthetic. This will help you to choose a makeup artist that aligns with your wedding vision and your needs.
Pricing and Budgeting
Planning a wedding is an exciting journey, but navigating the financial aspects can sometimes feel a bit daunting. Knowing how much to budget for wedding makeup is crucial to ensuring you get the look you desire without breaking the bank. Understanding the typical pricing range, factors influencing cost, and different budgeting strategies will help you feel confident and in control.
Typical Pricing Range for Austin Wedding Makeup
Wedding makeup artists in Austin typically charge between $1,500 and $5,000 for a full day of services, including multiple trials, hair styling, and makeup for the bride and her entourage. However, this is just a general guideline; prices can vary widely based on several key factors. For example, a simple bridal look might cost significantly less than a more elaborate, artistic design.
Factors Influencing Wedding Makeup Costs
Several elements contribute to the final cost of your wedding makeup. The artist’s experience and reputation, the complexity of the look, the number of people needing makeup, and the location of the wedding all play a role. For example, a highly sought-after artist with a proven track record of excellence will naturally command a higher price than a less experienced artist.
Travel expenses for the artist also add to the overall cost. The more complex the look, the more time and expertise are required, leading to a higher price. If you’re planning a large wedding with multiple bridesmaids and mothers of the bride, the cost will increase accordingly.
Different Ways to Budget for Wedding Makeup
A well-planned budget is essential. One approach is to set a specific amount for wedding makeup within your overall budget. Another strategy is to research artists within your price range and then prioritize factors like their experience and reputation. Finally, consider alternative packages or add-ons that fit your needs without compromising quality. For example, some artists offer packages that include a trial session or hair styling, which can be a great value.
Pricing Models for Wedding Makeup
| Pricing Model | Description | Typical Cost Range |
|---|---|---|
| Hourly Rate | Artists charge a set amount per hour. | $75-$250+ per hour |
| Package Deals | Pre-set packages with various services. | $1,000-$5,000+ |
| Per Person Pricing | Cost is determined by the number of people needing makeup. | $100-$300+ per person |
Negotiating Pricing with Wedding Makeup Artists
Don’t hesitate to discuss your budget and needs with potential makeup artists. Express your priorities and inquire about possible discounts or package options. A polite and professional approach can often lead to favorable results. For example, if you’re working with a smaller budget, you might be able to negotiate a lower rate for fewer services. If you’re getting multiple services from the same artist, they may offer a package deal.
Client Testimonials and Reviews
A wedding day is a dream come true, and for a makeup artist, it’s about making that dream even more radiant. Positive client testimonials are more than just glowing words; they’re powerful tools for building trust and attracting new clients. They act as social proof, assuring potential clients that your artistry is valued and appreciated.Positive reviews and testimonials are invaluable assets in the world of wedding makeup artistry.
They provide a unique glimpse into the experience you offer, showcasing the artistry, attention to detail, and overall professionalism that sets you apart. Potential clients often rely on these accounts to gauge the quality of service and ultimately choose a makeup artist they can trust.
Positive Client Testimonial Examples
A strong testimonial speaks volumes about your skills and service. Here are a few examples to inspire you:
“From the initial consultation to the final touch-up, [Makeup Artist Name] was absolutely amazing. She truly listened to my vision and exceeded all my expectations. My makeup felt flawless all night, and I received so many compliments. I highly recommend her!”
“I was so nervous about my wedding day makeup, but [Makeup Artist Name] put me completely at ease. She made me feel beautiful and confident, and my makeup looked stunning throughout the entire day. The whole experience was truly unforgettable.”
“[Makeup Artist Name] was professional, creative, and incredibly patient. She understood my unique style and created a look that was both gorgeous and comfortable. I would recommend her to anyone looking for a talented and caring makeup artist.”
Impact of Positive Reviews
Positive reviews are the cornerstone of a successful makeup artist’s reputation. They establish credibility and build trust with potential clients, ultimately leading to more bookings and a thriving business. Word-of-mouth referrals and positive online reviews are highly effective marketing tools.
Types of Testimonials
Testimonials come in various forms, each with its own strengths. They can build trust and provide a more personal touch, enhancing the client’s perception of your services.
| Type | Description | Impact |
|---|---|---|
| Written Testimonials | Short, impactful written reviews, often posted on websites or social media. | Easy to read, shareable, and build a strong online presence. |
| Video Testimonials | Short video clips where clients share their experience. | More engaging and personal; allows for visual expression of the artistry. |
| Photo Testimonials | Images showcasing the makeup application and the client’s overall look. | Visually appealing and effectively demonstrate your skills. |
Gathering and Presenting Testimonials
Gathering client testimonials is a crucial part of showcasing your artistry and building trust. Follow these steps to gather and present client testimonials effectively:
- Request Testimonials: After a successful session, promptly ask clients if they’d be willing to share their experience. This is the most effective way to obtain feedback.
- Provide Options: Offer clients various ways to share their feedback, such as written reviews, short video clips, or even photo albums.
- Make it Easy: Provide simple online forms or links for clients to share their experiences.
- Highlight Success Stories: Showcase the most impactful testimonials on your website and social media platforms. Make sure they are easily visible and understandable.
Responding to Client Reviews
Responding to client reviews, both positive and negative, demonstrates professionalism and engagement. It’s an opportunity to thank clients for their feedback and build rapport.
- Respond Promptly: Acknowledge reviews as soon as possible, whether positive or negative.
- Express Gratitude: Thank clients for their positive feedback and reiterate your appreciation for their business.
- Address Concerns: If a review expresses a concern, address it directly and professionally, showing your willingness to resolve issues.
Special Considerations for Austin Weddings
Austin weddings are a unique blend of vibrant energy, stunning natural beauty, and a laid-back charm. This translates into a diverse range of venues and weather patterns that makeup artists need to consider to create the perfect look. Understanding these nuances is crucial for a flawless and unforgettable experience for the bride.
Weather Considerations
Austin’s weather is a double-edged sword for outdoor weddings. Warm, sunny days are perfect for capturing the city’s natural beauty, but the heat can be intense. Makeup artists need to consider sweat resistance and long-lasting formulas to maintain a fresh look throughout the day. For cooler evenings, a more robust and moisturizing makeup routine might be necessary to prevent dryness and cracking.
It’s also important to have backup plans in place in case of unexpected rain. Using waterproof products and creating a look that complements a potential rain shower are key.
Venue Variety and Makeup Adaptability
Austin boasts a diverse selection of venues, from rustic farmlands to elegant hotels. A rustic barn wedding demands a different aesthetic compared to a sophisticated downtown ceremony. Makeup artists should be versatile enough to adapt their artistry to each unique venue. A natural, dewy look might be perfect for a garden wedding, while a more dramatic look might be ideal for a glamorous hotel setting.
Bridal Needs and Makeup Choices, Wedding makeup artist austin
The bride’s personality and preferences are paramount. The makeup should complement her style and enhance her natural beauty, not mask it. A bride with a bohemian spirit might prefer a soft, natural look, while a bride with a more classic aesthetic might opt for a more defined and sophisticated look. Open communication and a clear understanding of the bride’s vision are crucial for success.
Makeup Looks for Different Venues
| Venue Type | Makeup Look Description |
|---|---|
| Rustic Farmland | A natural, dewy look with soft contouring and blush. Emphasis on highlighting natural features and a relaxed, effortless style. |
| Elegant Hotel | A more dramatic look with defined features and sophisticated colors. Consider smoky eyes, a bold lip, and radiant skin. |
| Beachfront Setting | A light, sun-kissed look with bronzing tones and a touch of shimmer. Emphasis on waterproof products to prevent smudging. |
These are just a few examples; the possibilities are endless! The key is to understand the specific atmosphere of each venue and tailor the makeup to complement the overall aesthetic.
Trends in Austin Wedding Makeup
Austin brides are embracing a unique blend of modern elegance and effortless chic in their wedding makeup. This reflects the city’s vibrant artistic scene and laid-back, yet sophisticated atmosphere. The trends often push boundaries, incorporating innovative techniques while remaining approachable and flattering.This approach prioritizes natural beauty enhancement, rather than a dramatic transformation. Brides are seeking a flawless, yet subtle look that complements their individual style and personality.
This is in contrast to some national trends, which sometimes lean towards overly-defined features.
Current Trends in Austin Wedding Makeup
Austin brides are drawn to a fresh, dewy look. This trend prioritizes a healthy glow and natural radiance. The emphasis is on highlighting the bride’s best features rather than masking them. This is achieved through meticulous skin preparation, soft contouring, and a focus on natural-looking highlights.
Comparison with National Trends
While natural makeup is gaining popularity nationally, Austin’s interpretation tends to be more subtle and less overtly dramatic than some national trends. Austin brides are often drawn to a softer, more romantic palette, while national trends might feature more intense color contrasts or bolder eye looks. This difference is driven by the local preference for a relaxed and elegant style.
Factors Driving These Trends
Several factors contribute to Austin’s unique makeup trends. The city’s strong artistic community fosters a desire for personalized and creative interpretations of beauty. The relaxed and vibrant lifestyle of Austin encourages brides to embrace a more natural and effortless aesthetic. A preference for high-quality, natural ingredients in beauty products also plays a significant role.
Popular Makeup Looks
Popular looks include:
- The “Effortless Glow”: This look focuses on flawless skin, soft contouring, and subtle highlights to create a naturally radiant appearance. The makeup is designed to enhance the bride’s features without appearing overly done. It’s perfect for brides who want to look beautiful and confident without sacrificing their natural beauty.
- The “Soft Romantic”: This look involves soft, romantic tones, like pinks, nudes, and rose golds, for eyes and lips. The emphasis is on creating a delicate and elegant feel, complementing the overall aesthetic of the wedding.
- The “Modern Minimalist”: This style emphasizes clean lines and a natural look. It features a subtle use of contour and highlight, with emphasis on well-groomed brows and soft, neutral tones. It is ideal for brides seeking a refined and contemporary approach.
Table of Makeup Trends
| Trend | Description/Image |
|---|---|
| Effortless Glow | Flawless skin, soft contouring, subtle highlights. Focuses on natural radiance. |
| Soft Romantic | Soft, romantic tones (pinks, nudes, rose golds) for eyes and lips. Delicate and elegant. |
| Modern Minimalist | Clean lines, natural look. Subtle contouring, well-groomed brows, neutral tones. |
Preparing for a Consultation
Getting ready for your wedding makeup consultation is a crucial step in ensuring a flawless and unforgettable look on your special day. It’s a chance to connect with your artist, discuss your vision, and create a personalized plan that perfectly reflects your style and desires. This preparation allows for a smoother and more productive consultation, leading to a makeup application that perfectly complements your wedding day aesthetic.
Preparing for a Productive Consultation
A successful consultation hinges on your preparation. Understanding your vision and the specifics of your wedding is paramount. Knowing your preferred look and style will enable the makeup artist to effectively translate your ideas into reality. By gathering relevant information beforehand, you can focus the consultation on the details that matter most, ensuring a seamless and effective experience.
Key Questions to Ask
A well-prepared list of questions demonstrates your commitment to the process and allows for a more thorough exploration of the artist’s services and capabilities. This proactive approach helps you make an informed decision and ensures the makeup artist understands your vision clearly. Here are some key questions to ask:
| Category | Example Questions |
|---|---|
| Artist’s Experience and Expertise | “Can you describe your experience with bridal makeup?” or “What specific techniques are you known for?” |
| Style and Look | “What is your approach to creating a natural look versus a more dramatic look?” or “Can you showcase some examples of makeup styles you’ve created for weddings?” |
| Communication and Process | “How do you handle any last-minute changes or adjustments during the wedding day?” or “Can you tell me about your consultation process?” |
| Pricing and Packages | “Can you Artikel your pricing structure and packages?” or “What are the additional fees, if any, for special requests?” |
Defining Your Wedding Vision
Articulating your wedding style and vision is vital. Describe the overall aesthetic you envision, including the color palette, dress style, and overall ambiance. Providing details like the time of day, location, and any specific themes will ensure the makeup complements the entire wedding aesthetic, making it more cohesive and memorable. This clarity is essential for a truly personalized makeup plan.
Bringing Inspiration
Bringing inspiration images is crucial. Collect pictures of looks, colors, and styles that appeal to you. This visual representation allows the makeup artist to understand your preferences and translate them into a personalized plan. Visual examples can also clarify the level of formality and sophistication you envision for your makeup look.
Creating a Personalized Plan
A personalized makeup plan for your wedding involves several key steps. Discuss desired effects and highlight any concerns or preferences. Together, you and the makeup artist will create a strategy that considers your specific needs and the overall wedding theme. This collaborative effort ensures a flawless makeup application that beautifully complements your wedding day attire and style.
Consider any specific skin concerns or desired enhancements. The plan should consider any potential adjustments needed for the wedding day, and the makeup application process should be thoroughly Artikeld.
